It’s HARD work building businesses from scratch. Don’t let anyone fool you with the lure that working for, or creating a startup of your own, is “freedom” and “work-life balance”. It is, depending on your perspective and lifestyle preferences, but not quite so glamorous as it would sound or appear. (For a great post on this subject, check out )
But alas, for good or bad, I’m off to create (not find) more happiness with my latest venture… ….and wanted to provide an update for my friends and followers.
To put this new venture in context, I have an insatiable appetite for two things:
INSPIRATION from PEOPLE and PLACES
My life didn’t please me, so I created my life. – Coco Chanel
A walk about Paris will provide lessons in history, beauty, and in the point of life. ― Thomas Jefferson
CREATING EXPERIENCES from THINGS WE DO
Find something you’re passionate about and keep tremendously interested in it. ― Julia Child
encompasses all of the above, which is what makes it such a delightful concept to build out. Perhaps it will be my Magnum Opus, or perhaps it will not. But none-the-less it’s a new venture to feed my passion for culinary art and to create a meeting ground for others to connect with others who share the same.
A little about ….
Source: via on
In startup land, “building to scale” is a hot button. Everything must scale. If it doesn’t it dies.
So when building to scale, which percentage of a prospective audience do you build your business model around? The top 80, or the bottom 20?
It’s a valid argument on both sides of the fence. The top 80, theoretically, is attractive to the larger masses. It’s a product or service that many, many people need. It’s just short of being a household utility. Like . The top 80 needs them. It’s satisfies an assumption that most everyone will need to clean their ears. And it isn’t even short-lived. It’s a necessary evil that needs (almost requires) a product to step in on, every single day.
Whereas the bottom 20 can potentially monetize well, but well, isn’t something that everyone needs. It’s like and the Centurion Card. Yes, there is a market for this high-end, exclusive credit card. Someone, even many will benefit. But is the average credit card bearing citizen able to qualify? No. Nor is that the intention. It’s a product specifically designed for the top 20 (or maybe top 1%, in this scenario).
But worth noting is that AMEX didn’t start in credit cards, or even Centurion. They started with express mail, then moved to railroads, financial services, investment banking and eventually had built such a strong (and elite) following that they launched the Platinum card on the heels of the Card, which then transpired into more business and mainstream consumer credit cards. Short story – AMEX was an evolution that started with mass appeal, then moved to a profitiable niche.
So whether Q-Tips or AMEX, “Don’t Leave Home Without It”. (a.k.a. provide value to the many versus the few)
Follow or on Facebook to follow startup marketing discussions: real-world experiences, case studies and insights on the larger (startup) marketing landscape.
Today’s “Think Big, Act Small” interview is a story within a story. A startup marketer’s story about how storytelling has evolved from firesides to cave murals, to books and newspapers, to magazines and billboards, printed postcards and television commercials to mobile apps that we hold in the palm of our hand. See, speak, share. Get your story on.
Interviewer: Michelle Fitzgerald
Interviewee: Kent Speakman