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“I realized I couldn’t go back. I could never have a corporate job again. I could never be in a cubicle. I could never be somewhere where I had to be there from 9-5, and I recognized that. For some people that feels wonderful, but for me it was so confining that I realized I was living in confinement for so long because that’s what I thought it was to be responsible, to be good, to be a grown up, to be mature, to be successful. It’s not true.”
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Teachings of Dalai Lama can guide entrepreneurs in their ventures and help them draw some vital, effective, practical and profound lessons. This is an abridged list.
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One of the biggest differences between those who make a success of themselves and those who don’t is quite simply sticking with it.
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Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity. – Charles Mingus
HubSpot is the quintessential example of simplistic, creative tools for (startup) marketers. HubSpot also practices what it preaches, having grown revenues to $50M+ since 2006 by following the same principles below. Mike Volpe, an original collaborator for ebook and HubSpot’s CMO, shares with us his tips for startups to achieve the same success that HubSpot has had.
Interviewer: Michelle Fitzgerald
Interviewee: Mike Volpe
Today we are – a society that embraces, even participates, in more topics and conversations than ever before — but, when distilled to our basic human nature (and brain power), do we actually only remember and truly care about a handful of things?
Just how much do you, or they, remember?
*As published on
In startup land, “building to scale” is a hot button. Everything must scale. If it doesn’t it dies.
So when building to scale, which percentage of a prospective audience do you build your business model around? The top 80, or the bottom 20?
It’s a valid argument on both sides of the fence. The top 80, theoretically, is attractive to the larger masses. It’s a product or service that many, many people need. It’s just short of being a household utility. Like . The top 80 needs them. It’s satisfies an assumption that most everyone will need to clean their ears. And it isn’t even short-lived. It’s a necessary evil that needs (almost requires) a product to step in on, every single day.
Whereas the bottom 20 can potentially monetize well, but well, isn’t something that everyone needs. It’s like and the Centurion Card. Yes, there is a market for this high-end, exclusive credit card. Someone, even many will benefit. But is the average credit card bearing citizen able to qualify? No. Nor is that the intention. It’s a product specifically designed for the top 20 (or maybe top 1%, in this scenario).
But worth noting is that AMEX didn’t start in credit cards, or even Centurion. They started with express mail, then moved to railroads, financial services, investment banking and eventually had built such a strong (and elite) following that they launched the Platinum card on the heels of the Card, which then transpired into more business and mainstream consumer credit cards. Short story – AMEX was an evolution that started with mass appeal, then moved to a profitiable niche.
So whether Q-Tips or AMEX, “Don’t Leave Home Without It”. (a.k.a. provide value to the many versus the few)
Follow or on Facebook to follow startup marketing discussions: real-world experiences, case studies and insights on the larger (startup) marketing landscape.
Ever get asked why you work in or for startups?
If you’re involved in Marketing, here are (5) reasons I personally wake up early, stay up late and generally speaking live and breathe startup marketing versus pursuing the 9-5 job.
1. Startup marketing drives powerful, immediate connections amongst three core audiences: peers (first degree), influencers (second degree) and end users (third degree). There’s no separation of church and state between B2B and B2C or division of labor between departments. It all happens, under one roof and often with only a handful of individuals.
2. Marketing is everything. It’s part BD, it’s part Operations, it’s part Product Development, it’s part Sales and so on. It’s the hub in the wheel to profitability or failure and gives a marketer instantaneous horizontal perspective with regards to business planning, execution and leadership.
3. Smarter marketing is more about If you can’t accelerate word-of-mouth, get back to the drawing board. Right? And while that approach presents unique pressure points and challenges, it harvests real friends (customers) versus temporary or fake ones.
4. Marketing isn’t just a quarterly business plan with x budget, x headcount to get the job done, or xyz distribution channels at your disposal. It’s an exciting, conversational, real-time, socially driven initiative that resides at the heartbeat of a new business.
5. Learnings happen every single day in startup marketing. Be prepared for it, even embrace it. As quickly as you succeed, double down. As quickly as you fail, retreat and leave no residue behind. Tomorrow will always bring new insights and best practices to apply directly to your efforts.
Follow or on Facebook to follow the job of a Bay Area startup marketer: the work, the case studies and the larger (startup) marketing landscape.
Today’s “Think Big, Act Small” interview is a story within a story. A startup marketer’s story about how storytelling has evolved from firesides to cave murals, to books and newspapers, to magazines and billboards, printed postcards and television commercials to mobile apps that we hold in the palm of our hand. See, speak, share. Get your story on.
Interviewer: Michelle Fitzgerald
Interviewee: Kent Speakman