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Story-Based Marketing

Yes. Storytell.

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Innovation Is Not the Holy Grail

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Every year, hundreds of new innovation books are published with well-meaning and intriguing recommendations for managers and organizations. They tout such innovation success factors as a risk-taking culture, inspired leadership, and openness to outside ideas. An increasingly impatient social sector sees innovation as the holy grail of progress.

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From Nerd Niche To Branding Superpower: 5 Lessons Every Marketing Exec Can Learn From Comics

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If you’re in marketing, comics are no laughing matter. Superheroes powered this summer’s The Avengers and The Dark Knight Rises, two of the highest-grossing movies in history.

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How Content Curation Can Improve Your Search Rankings

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It’s not the first article that points out how Curation and SEO are connected but it’s an interesting recap.

 

To build up on that story and put things in perspective, you can filter that topic on the “SEO” keyword or click here.

 

Over the past 18 months, we’ve seen Google progressively change its algorithms through Panda and Penguin to augment the importance of the social signal. Curation also helps significantly in any Content Marketing strategy, which – as top blogger Neil Patel reminds us – is often the starting point to improve your Search Rankings.

 

A great read that I discovered through Antonino Militello on ;

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Top 5 American cities for startups | VentureBeat

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Los Angeles. Not that many people think of startups in a city dominated by the entertainment business. It makes sense, though, that a large metro area brimming with creative professionals (28.8% of Santa Monicans identify …

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It Can Wait

Deep from the trenches of startup marketing we hear voices. We hear voices that tell us if we just send one more email, draft one more press release, test one more variation on a landing page…that we’ll hit gold.

What we sometimes forget though in this process is our mental health and our team’s strength and stamina. And while I will (still) say most startups fail from lack of effective marketing, I’d also venture to say it’s because the leadership team burns out. They push until they start spinning, losing sight of what really matters.

I’ve been going hard with startups on and off now for over ten years. And the flame of the midnight oil often just burns brighter because as I/we see success, it persuades us that working hard(er) pays off and can (or should) replace our personal time.

NEWS FLASH!
It. Can. Wait.

If there’s one lesson I’ve learned in the past six months is that racing for the gold has its value. But not at the expensive of regularly eating dinner without always multi-tasking (working), or failing to read a bedtime story to my son several nights in a row, or repeatedly sparing sleep to get a few more projects done late at night. If anything, my/our work quality begins to degenerate and our prowess for seeing the more finite details becomes blurred.

Most projects can wait another 24-48 hours. (Let’s be honest – few of us are saving actual lives with our work.) In fact, people and projects are surprisingly forgiving to allow a little extra time for sleep or a family dinner which re-charges our brains and produces extended creativity.

An impressive addition to this topic was a little book on by Rick Beyer. Though I’m still working my way through all the fun stories like who really invented the lightbulb; the greatest, most inspiring section thus far was the introduction. The intro highlighted that many and most great scientific discoveries happened serendipitously.  That in the less forced, casual moments we often have our biggest break-throughs.

So to that – I’m not suggesting myself or others stop working all-together to achieve major break-throughs. But I do recommend more lunch breaks sans checking email, a 30 minute run every day, a happy hour meet-up here and there, and an exerted effort to learn something new (not work related) every week like a language or the history of Medieval Times.

It’s the unique facets of being human…of catching up with a friend for a few minutes, taking a walk outside, of pushing our physical and mental limits through exercise, or simply seeing things outside our 9-5 work zone that allow us to truly innovate and go from good to great.

It. Can. Wait.

How To Be Influential In A Digital World: 10 More Leaders Reveal Their Secrets

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This is the second article in a series focusing on what makes you influential in a digital world where we look at 10 more leaders views on what they have found to work to spread their online brand whether that be at a personal or a corporate level.

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Running the Gauntlet: Startup Tips to Live or Die By

Simpler said than done, or maybe it is just that simple?

Find out how a scrappy, focused approach to (startup) marketing will unleash your potential and strengthen you for the fight ahead.

Interviewer: Michelle Fitzgerald
Interviewee: Jeffrey Hayzlett

Read More…

Why Branding Is An Artifact Of The Past

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A short while ago, I wrote an article on this site suggesting that you can’t build a brand simply by setting out to build a brand. And in fact, thinking too much about brands can actually get in the way of the real business of your company.

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Moneyball Marketing: The Art of a Startup

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“While others were schmoozing and networking the baseball scene, the Oakland A’s were going under the hood, synthesizing disparate information to uncover the essentials of a winning team… There’s an uncanny similarity to smart startups.”

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