Moneyball Marketing: The Art of a Startup

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“While others were schmoozing and networking the baseball scene, the Oakland A’s were going under the hood, synthesizing disparate information to uncover the essentials of a winning team… There’s an uncanny similarity to smart startups.”

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About Michelle Fitzgerald

A product evangelist with over twelve years of traditional and emerging marketing experience. Provides FT and PT consultative services to the startup community to help brands develop a better understanding of what drives results (analytics), what drives connections (branding/PR/social media) and what drives revenue (performance marketing/media). Past and current work experience includes Tout, StyleStalk, iCharts, MyBuys, Zinio, Yahoo!, the LA Times and CareerBuilder. Michelle also publishes ebooks, regularly contributes to Upmarket Magazine, speaks at industry events and guest blogs.

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