Startups: Lead with Social Marketing
Today, the conversation is less about whether you should have a website or whether you should use MailChimp versus Constant Contact as your small business email provider. Now the conversation is about how quickly and effectively you can start conversations about, with and for your new product or service. And today… the answer is to lead with social marketing. …
About Michelle FitzgeraldA product evangelist with over twelve years of traditional and emerging marketing experience. Provides FT and PT consultative services to the startup community to help brands develop a better understanding of what drives results (analytics), what drives connections (branding/PR/social media) and what drives revenue (performance marketing/media). Past and current work experience includes Tout, StyleStalk, iCharts, MyBuys, Zinio, Yahoo!, the LA Times and CareerBuilder. Michelle also publishes ebooks, regularly contributes to Upmarket Magazine, speaks at industry events and guest blogs.
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