5 Storytelling Mistakes to Avoid when Marketing Your Startup | Marketing Before Funding

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What is your startup’s story?

 

What is it that you tell your customers? What do you write on your landing pages, social media, and all that other stuff?

 

And I’m not asking about your features or your elevator pitch, or whatever else you put on your powerpoint slides.

 

I’m wondering if you have a clear, meaningful message that you consistently communicate to the outside world through everything that you do.

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Why Growth Hackers are Taking Over Startup Marketing

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There are two primary reasons startups fail.

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5 Storytelling Mistakes to Avoid when Marketing Your Startup

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Let me start with a question: What is your startup’s story?

 

What is it that you tell your customers? What do you write on your landing pages, social media, and all that other stuff?

 

And I’m not asking about your features or your elevator pitch, or whatever else you put on your powerpoint slides.

 

I’m wondering if you have a clear, meaningful message that you consistently communicate to the outside world through everything that you do.

 

I know that you may be very confused right now. But bare with me, as today we’re going to figure out how to take your storytelling to the next level.

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Let’s Eat! A (New) Startup Journey With Food and Friends

It’s HARD work building businesses from scratch. Don’t let anyone fool you with the lure that working for, or creating a startup of your own, is “freedom” and “work-life balance”. It is, depending on your perspective and lifestyle preferences, but not quite so glamorous as it would sound or appear. (For a great post on this subject, check out )

But alas, for good or bad, I’m off to create (not find) more happiness with my latest venture… ….and wanted to provide an update for my friends and followers.

To put this new venture in context, I have an insatiable appetite for two things:

INSPIRATION from PEOPLE and PLACES

My life didn’t please me, so I created my life. – Coco Chanel

A walk about Paris will provide lessons in history, beauty, and in the point of life. ― Thomas Jefferson

CREATING EXPERIENCES from THINGS WE DO

Find something you’re passionate about and keep tremendously interested in it. ― Julia Child

encompasses all of the above, which is what makes it such a delightful concept to build out. Perhaps it will be my Magnum Opus, or perhaps it will not. But none-the-less it’s a new venture to feed my passion for culinary art and to create a meeting ground for others to connect with others who share the same.

A little about ….

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The Path of (Un)Certainty is Certain

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Where Does Innovation Fit in Your Business Model?

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Business models are important – they go a large part of the way towards determining how successful your organisation will be. So here’s a question: where does innovation fit in your business model?

There are a number of different ways in which people describe and talk about business models – the common feature is that they describe how an organisation’s activities interact to create and deliver value for their stakeholders.

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Don’t Fall Asleep at the Wheel: Successful Entrepreneurs Have Lives

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Don’t Fall Asleep at the Wheel: Successful Entrepreneurs Have Lives…

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