Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity. – Charles Mingus
HubSpot is the quintessential example of simplistic, creative tools for (startup) marketers. HubSpot also practices what it preaches, having grown revenues to $50M+ since 2006 by following the same principles below. Mike Volpe, an original collaborator for ebook Get Scrappy and HubSpot’s CMO, shares with us his tips for startups to achieve the same success that HubSpot has had.
Interviewer: Michelle Fitzgerald
Interviewee: Mike Volpe