Today, we are all publishers. From the last tweet you sent, to the last twenty-four hours of likes, comments and Facebook posts – this truth holds true. The self-publisher in each of us is participating in a social ecosystem that increasingly begs for tools to help us simplify engagement and distribution.
As startup marketers, we particularly seek solutions to cut through crowds of content to engage more than just friends and followers, but much larger (incremental) audiences drawn to the same topics and interests. And then there was Scoop.it: curating made easy, content sharing with Red Bull (ish) wings.
Interviewer: Michelle Fitzgerald
Interviewee: Guillaume Decugis
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