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5 Storytelling Mistakes to Avoid when Marketing Your Startup | Marketing Before Funding

See on Scoop.itElections 2012

What is your startup’s story?

 

What is it that you tell your customers? What do you write on your landing pages, social media, and all that other stuff?

 

And I’m not asking about your features or your elevator pitch, or whatever else you put on your powerpoint slides.

 

I’m wondering if you have a clear, meaningful message that you consistently communicate to the outside world through everything that you do.

See on marketingbeforefunding.com

Why Growth Hackers are Taking Over Startup Marketing

See on Scoop.itElections 2012

There are two primary reasons startups fail.

See on technori.com

5 Storytelling Mistakes to Avoid when Marketing Your Startup

See on Scoop.itElections 2012

Let me start with a question: What is your startup’s story?

 

What is it that you tell your customers? What do you write on your landing pages, social media, and all that other stuff?

 

And I’m not asking about your features or your elevator pitch, or whatever else you put on your powerpoint slides.

 

I’m wondering if you have a clear, meaningful message that you consistently communicate to the outside world through everything that you do.

 

I know that you may be very confused right now. But bare with me, as today we’re going to figure out how to take your storytelling to the next level.

See on marketingbeforefunding.com

Let’s Eat! A (New) Startup Journey With Food and Friends

It’s HARD work building businesses from scratch. Don’t let anyone fool you with the lure that working for, or creating a startup of your own, is “freedom” and “work-life balance”. It is, depending on your perspective and lifestyle preferences, but not quite so glamorous as it would sound or appear. (For a great post on this subject, check out Jonathan Field’s blog.)

But alas, for good or bad, I’m off to create (not find) more happiness with my latest venture… Let’s Eat SF….and wanted to provide an update for my friends and followers.

To put this new venture in context, I have an insatiable appetite for two things:

INSPIRATION from PEOPLE and PLACES

My life didn’t please me, so I created my life. – Coco Chanel

A walk about Paris will provide lessons in history, beauty, and in the point of life. ― Thomas Jefferson

CREATING EXPERIENCES from THINGS WE DO

Find something you’re passionate about and keep tremendously interested in it. ― Julia Child

Let’s Eat encompasses all of the above, which is what makes it such a delightful concept to build out. Perhaps it will be my Magnum Opus, or perhaps it will not. But none-the-less it’s a new venture to feed my passion for culinary art and to create a meeting ground for others to connect with others who share the same.

A little about Let’s Eat….

Read More…

Where Does Innovation Fit in Your Business Model?

See on Scoop.itStartup Marketing.

Business models are important – they go a large part of the way towards determining how successful your organisation will be. So here’s a question: where does innovation fit in your business model?

There are a number of different ways in which people describe and talk about business models – the common feature is that they describe how an organisation’s activities interact to create and deliver value for their stakeholders.

See on timkastelle.org

Don’t Fall Asleep at the Wheel: Successful Entrepreneurs Have Lives

See on Scoop.itStartup Marketing.

Don’t Fall Asleep at the Wheel: Successful Entrepreneurs Have Lives…

See on www.good.is

5 Companies that are Rocking Social Media [infographic]

See on Scoop.itStartup Marketing.

Success in social media isn’t something that happens overnight. As the old adage says, it’s a marathon, not a sprint, and organizations looking for shortcuts and (especially) advice from self-pronounced gurus are often left scratching their heads in bewilderment.

 

This infographic takes a closer look at how five very-different brands are rocking social media.

Social media technologies take on many different forms including magazines, Internet forums, weblogs, social blogs, microblogging, wikis, social networks, podcasts, photographs or pictures, video, rating and social bookmarking. This visualization defines how these types of Social Media differ according to the extent to which they focus on some of all of seven functional building blocks: identity, conversations, sharing, presence, relationships, reputation, and groups.

 

Read on and view the infographic to learn how these 5 companies (Dell, Morton’s, Unisys, KLM & ABC) are successfully utilizing social media in various ways, and details on the benefits for both their customers and business model…

See on hosting.ber-art.nl

The New War Between People and Machines

See on Scoop.itStartup Marketing.

“So far in the evolution of the Web we’ve seen a tug of war between whether we need people to find and accomplish what we want online, or whether we only need machines” writes Sarah Lacy on Pandodaily.

 

It’s a dialectic between algorithms and social curation that we’ve commented on before (recently here) and that I even wrote about. But as “nearly anything raising money in the Valley now is using big data as its opener” – she writes – the conflict takes new proportions.

 

Depending on their vision and culture, some startups are trying to solve problems with algorithms, some others with social or human curation. But the smart thing is not to choose, she believes, as “any modern Web company really needs both.”

 

As a team of entrepreneurs, we’ve dealt with that at Scoop.it, starting with a first product that didn’t satisfy us to finally pivot to the mix you’re using now: topic-centric, likely-to-be-relevant algorithmic suggestions combined with streamlined publishing features make it easier to be a curator. But easy doesn’t mean automated and we leave it to you to do the part that no robot can: express yourself through a conscious decision that also adds some context. Curation; not filtering.

 

Time for some Humanrithm then?

See on pandodaily.com

The Rise Of Visual Social Media

See on Scoop.itStartup Marketing.

Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

See on www.fastcompany.com

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