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		<title>The Back-Up Plan, The Everyday Plan</title>
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		<dc:creator>Michelle Fitzgerald</dc:creator>
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		<description><![CDATA[It’s 7am. You wake up to a brief email with a subject line, “Please call me.” The body of the email, “Your almost non-existent marketing budget has been just been suspended until further notice. But your monthly revenue targets, no change.  Please email me your back-up plan.”  My back-up plan? *@#! That’s right, the back-up plan. [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=getscrappymarketing.com&#038;blog=31848789&#038;post=211&#038;subd=getscrappymarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Get Scrappier &#8211; New eBook for Busy (Small) Business Marketers</title>
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		<pubDate>Thu, 02 Feb 2012 00:00:13 +0000</pubDate>
		<dc:creator>Michelle Fitzgerald</dc:creator>
				<category><![CDATA[basics]]></category>
		<category><![CDATA[communicate]]></category>
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		<description><![CDATA[It&#8217;s here! Get Scrappier is now live and FREE on Slideshare through Feb 11, 2012. See eBooks or Intro Post for full detail on what to expect and why you, and your small business, shouldn&#8217;t miss out. Results-oriented, conversational marketing. Do more on less. Get Scrappy. Filed under: basics, communicate, connections, conversations, digital, educate, email marketing, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=getscrappymarketing.com&#038;blog=31848789&#038;post=173&#038;subd=getscrappymarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Let&#8217;s Just Talk</title>
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		<pubDate>Tue, 25 Oct 2011 06:21:00 +0000</pubDate>
		<dc:creator>Michelle Fitzgerald</dc:creator>
				<category><![CDATA[authenticity]]></category>
		<category><![CDATA[brian solis]]></category>
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		<description><![CDATA[A simple truth is often forgotten in marketing - let&#8217;s just talk.  We often try so hard to be something, to say something (important) that we actually forget to relax. To just have a conversation. To be authentic in our dialogue with those we know, or those we don&#8217;t know. I have Adam Duritz from Counting Crows to [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=getscrappymarketing.com&#038;blog=31848789&#038;post=47&#038;subd=getscrappymarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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