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		<title>Pitch, Plan, Promise &#8211; 101s For Attracting New Clients</title>
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		<pubDate>Tue, 07 Feb 2012 14:00:22 +0000</pubDate>
		<dc:creator>Michelle Fitzgerald</dc:creator>
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		<description><![CDATA[Today I signed a new client, iCharts. (My inner data geek shines through on this one. But seriously, check them out if you like data and chart-making.) The experience of pitching, planning and promising results in &#60;90 days was awesome. (And yes, doable.) Maybe I just love the thrill of pushing things uphill, but the [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=getscrappymarketing.com&#038;blog=31848789&#038;post=200&#038;subd=getscrappymarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Get Scrappier &#8211; New eBook for Busy (Small) Business Marketers</title>
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		<pubDate>Thu, 02 Feb 2012 00:00:13 +0000</pubDate>
		<dc:creator>Michelle Fitzgerald</dc:creator>
				<category><![CDATA[basics]]></category>
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		<description><![CDATA[It&#8217;s here! Get Scrappier is now live and FREE on Slideshare through Feb 11, 2012. See eBooks or Intro Post for full detail on what to expect and why you, and your small business, shouldn&#8217;t miss out. Results-oriented, conversational marketing. Do more on less. Get Scrappy. Filed under: basics, communicate, connections, conversations, digital, educate, email marketing, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=getscrappymarketing.com&#038;blog=31848789&#038;post=173&#038;subd=getscrappymarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Leave Your Ego At the Door</title>
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		<pubDate>Sat, 10 Sep 2011 05:18:00 +0000</pubDate>
		<dc:creator>Michelle Fitzgerald</dc:creator>
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		<description><![CDATA[Marketing. It can be a vanity fair. A chance to puff your chest and show off grandeous ideas or projects to the rest of the world. But if it doesn&#8217;t drive results. It&#8217;s not worth it. Plain and simple. Leave your ego at the door. A former colleague/boss/mentor of mine once said, &#8220;Don&#8217;t forget to block and tackle.&#8221; To this day, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=getscrappymarketing.com&#038;blog=31848789&#038;post=41&#038;subd=getscrappymarketing&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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