Welcome to the (first) Think Big, Act Small virtual interview, part of what we hope to be a long trail of easy read, easy-to-execute resources via interviews from leading experts in the startup community.
Today’s topic is email marketing - one of the longest standing (and effective) digital communication tools for smart marketers. Our honorary interviewee is Constant Contact, in-of-itself a legacy within the startup community, having pioneered email alongside the likes of Exact Target, Vertical Response, and StrongMail.
Besides being a pioneer, Constant Contact is an innovator that continuously provides practical, relevant and affordable email marketing. Read on for real-world insights on lean email marketing tactics that drive turnkey results for startups.
Interviewer: Michelle Fitzgerald
Interviewee: Ron Cates