5 Storytelling Mistakes to Avoid when Marketing Your Startup

See on Scoop.itElections 2012

Let me start with a question: What is your startup’s story?

 

What is it that you tell your customers? What do you write on your landing pages, social media, and all that other stuff?

 

And I’m not asking about your features or your elevator pitch, or whatever else you put on your powerpoint slides.

 

I’m wondering if you have a clear, meaningful message that you consistently communicate to the outside world through everything that you do.

 

I know that you may be very confused right now. But bare with me, as today we’re going to figure out how to take your storytelling to the next level.

See on marketingbeforefunding.com

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About Michelle Fitzgerald

A product evangelist with over twelve years of traditional and emerging marketing experience. Provides FT and PT consultative services to the startup community to help brands develop a better understanding of what drives results (analytics), what drives connections (branding/PR/social media) and what drives revenue (performance marketing/media). Past and current work experience includes Tout, StyleStalk, iCharts, MyBuys, Zinio, Yahoo!, the LA Times and CareerBuilder. Michelle also publishes ebooks, regularly contributes to Upmarket Magazine, speaks at industry events and guest blogs.

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