See on Scoop.it – Startup Marketing.
Maybe software *is* eating the world. Or at least the world of marketing, where marketing automation tools are being added to traditional database marketing, customer relationship management systems, and emerging social media marketing tools. That’s giving rise to a new role that’s a cross between the traditional chief marketing officer and chief technology officer – chief marketing technology officer or CMTO.
See on venturebeat.com
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About Michelle Fitzgerald
A product evangelist with over twelve years of traditional and emerging marketing experience. Provides FT and PT consultative services to the startup community to help brands develop a better understanding of what drives results (analytics), what drives connections (branding/PR/social media) and what drives revenue (performance marketing/media).
Past and current work experience includes Tout, StyleStalk, iCharts, MyBuys, Zinio, Yahoo!, the LA Times and CareerBuilder.
Michelle also publishes ebooks, regularly contributes to Upmarket Magazine, speaks at industry events and guest blogs.
