Facebook Ads Help Some (But Not All) Small Businesses: Survey Says

Do you spend your hard-earned dollars on Facebook ads?

Huffington Post – Small Business challenges their value. Facebook Ads Help Some (But Not All) Small Businesses: Survey Says.

I say, it depends. What this article/survey does make us think about is whether every SMB gets an ROI out of it. Of course not. No one marketing tool benefits every single business/marketer that uses it.

But the why it doesn’t always work is a combination of  many things:

- How compelling the messaging was (the ad itself)
- How well targeted the ad was (to the right people, or targeted at all)
- What the CTA (call-to-action) was intended to accomplish (or whether there even was a CTA)
- If the ROI expectations were even fair to what banners ads can do on an already noisy, crowded social network

But I say, don’t give up. But don’t splurge your dollars and be selective about when you use Facebook ads. For larger events/promotions or when you are first launching a Fan Page, they’re very useful to draw new followers and users.  Outside of that, are you just trying to achieve popularity? You might be sorely disappointed with the results, if so.