Signing In, Signing On
Attitude. Some might say it separates the successful from the mediocre. In the field of marketing, it’s the distinction between the passive vs. the aggressive. And by passive, I don’t mean weak. And by aggressive, I don’t mean rude.
Rather passive is about signing in - doing what’s (minimally) required to get a job done. Versus aggressive is about signing on - doing what’s not necessary, but what should be done to take something beyond what the expectations were and are.
As marketers, and as individuals, we have this choice every day. To simply sign in, to check a box that we’ve done our job. Or to sign on and lean hard to not just find a new way to do something…but to do it. To sell it, to break through glass ceilings.
Attitude doesn’t just sell ideas, it lives it. Attitude isn’t just entertaining a concept, it’s making it happen. Sign on, or sign off.