Chasing Shadows, Finding Light
Personal or professional, the shadows reveal the truth about us as individuals, and in the business realm it separates the weak from the strong.
I most often center on #smb, but big or small, challenges exist. There’s a day when you must learn something new. There’s a day when you must try something different. And there’s almost always a day when you get validation you’re on the right path, while others you can feel lost and well, in the shadows.
Chasing shadows? It’s the ability to recognize there is a challenge and to face it head-on to pass through.
Case and point – SEO. SEO might as well be the Red Sea to some, even myself. (Yes, I’m admitting I’m not an SEO expert.) I know the role it plays in my toolkit, and I understand the basics. But I don’t put enough emphasis on it. Yet, I must.
Why? Because SEO (search-engine-marketing) is the fundamentals of digital content development and distribution. SEO also is the foundation of web design. Heck, it’s part of how I manage this blog to ensure there’s an organic discoverability aspect of what I create.
But I do still need to sharpen my skills around the topic? Yes. In fact, I’d argue that over 50% of marketers have no clue what SEO really is nor actually apply it to their (digital) designs and/or content management efforts.
Finding light is about creating ways to solve for bigger challenges. For example, deciding whether to learn first-hand how something (e.g.SEO) should be done or deciding to out-source the effort to someone who is (or claims) to be an expert in that given field.
My choice and maybe yours – balance the two scenarios. Learn first-hand, but also recognize my/your greatest strength will never be SEO specifically. Yet can surround yourself by others who focus on the topic and learn with them, further rounding out your skillset.